There are common, popular and favourite videos within the YouTube beauty community but not everyone knows them. If you’re just getting started and would like to know where to start, this article will introduce some of the more popular topics in the beauty blogger community.
Themed Makeup Tutorials are by far one of the most popular beauty videos. Makeup tutorials are great but themed makeup tutorials are even better. Cinema, Halloween and celebrity looks are three examples of the themes that people use when making YouTube tutorials.
Make sure to include your most important keywords close to the beginning of your video’s title as opposed to trailing them towards the end.
My Boyfriend / Husband Does My Makeup video is another one. Everyone loves a good laugh and most people think it’s funny to see straight guys make mistakes doing girly things. So make sure it’s your boyfriend’s or husbands first time doing your makeup and that he hasn’t practiced at all.
Makeups, Nail Polish & Lipstick Collections are common too, especially for those who have large collections but even for those who have small ones. If you amassed a large collection of makeup (or anything else) you might want to limit the conversation per item so your video isn’t too long.
Instead of saying:
This is my nail polish in blue and this is my nail polish in red and this is my nail polish in yellow x 100 times. Discontinue the words “this is my” after sharing the first two to three items. This will help you increase your video’s “audience retention”.
Friendly Tag Videos can be about anything. You can reply to someone else’s “tag” or you can start your own. A “tag video” is a video where a predetermined list of questions are read by the host and answered by the same or someone else with him or her. The questions can range from “What’s your favourite eye-shadow” to “What’s the last thing you’d be caught wearing?”
Outfit of the Day videos are videos where you share your outfits with your audience. You can share a multitude of outfits or just one. It might be good to tie in some sort of theme but you don’t have to. Make sure your outfits are appropriate for what you say they are. For example, you don’t want to say your bikini is perfect for a crab catching job in Alaska or a heavy jacket for an African safari drive in the desert. But aside from that, give yourself some leeway since everyone has their preference. Don’t be afraid to be you.
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